This morning one of our clients, the head of the marketing team came in to see us and said he had another project for us that needed to also be completed for the final presentation tomorrow at 11a.m. This task was to create a small logo or button that can be printed and placed or digitally layered on top of a student's work so when shown externally out o the college people viewing it will know it was created at Bournemouth & Poole College.
When I started to make the logo there were lots of things I had to take in to consideration, for example for the logo would look shrunk down. Would people be able to read the text? Would the logo work in black in white? I decided to stick to the college logo colours for my design and I created an emblem to go in to the middle and gave the the whole thing a subtle 3-D effect.
The version in the bottom left is for when the logo has to be skrunk down to very small. I used the shortened version of the college's name 'The College' I discussed with my teacher whether people will know or not that 'The College' is referring to Bournemouth & Poole college and it's something I'll discuss with my clients at the presentation tomorrow. I was pleased with the black and white version, I think it works just as well.
After the feedback I received yesterday I created a moodboard with what I thought the final branding should be for the higher education at The College. I looked back at the other moodboards that had been made during the week for inspiration and this is what the outcome was.
The first typeface was found by someone else in my team and I thought it worked well. As it only has upper case characters it would only be used for titles and big headings. Interstate was chose by me, it's a typeface I've used lots of times before and I think it's modern and classic and clear to read. For the colour scheme I've included the college colours as it's important that they're used throughout everything they create to make sure their branding is strong. I also included the colours that'll be used for the different course types. I think this colour palette is fresh, young and modern. I then showed how these colours would be used with the icons. For the style of photography I went on to Shutterstock and selected a few that I thought had a style that would work really well. What I liked about these photos is the people in them aren't looking in the camera so they look a lot more natural and unfake unlike the typical photos you see in education printed material.
By the end of the day we had everything we needed for our presentation and we decided in the morning we would print everything out and create a PDF presentation.