This morning I received the feedback from the email I sent the day before. I was given some really positive feedback about my moodboards. The components they liked were:
- the use of arrows to draw people down to important information
- the use of iconic images and strong fonts
- the clean and simple designs with strong colours
With the prospectus covers they liked the use of the geometric pattern as it relates back to the college logo, however they felt the colour scheme I went with was too feminine and should incorporate more blue to tie in with the colour scheme of the logo to really enforce the branding of the college. They liked the 'bookmark' I used on the front cover however they felt it wasn't suitable for the cover but would be really effective on the inside spreads to draw people to important information which I agreed with.
This morning we also arranged a meeting to see our client in the afternoon to get more feedback on our developed ideas. Following the feedback from my email this is what I created in the day. I used InDesign to create a prospectus spread. I used arrows, bold typography and colours like their feedback suggested and I was really pleased with it. I came up with the idea of colour coding the different higher education courses to make it easier for people to understand, this received really positive feedback from my client who agreed this could really help making the prospectus clearer. The blue background on the right is made up of 4 rectangles with a subtle gradient on each one. I was really happy with this and thought it looked slightly more interesting than just having a solid colour. I wanted to look like a piece of paper had been folded in half twice and then unfolded again. I explained my decision to use dark blue instead of black for the copy and they agreed that black can sometimes look too harsh. I thought having dark blue would appeal more to my target audience instead of black as well as it's more colourful. My client said my areas for development would be to just generally keep developing the branding instead of getting too hung up on creating spreads and covers in lots of detail focus more on creating moodboards to show the type of photography, typography and iconography. The client really liked the icons for the different courses so this is an idea I will definitely develop. At the end of the interview we arranged another meeting which would be our final for Friday at 11 a.m. For tomorrow my task will be to create another moodboard showing the typefaces I think the brand should used, the course icons, the style of photography and colour schemes.