For my first blog post I thought I'd write about one of my favourite areas in graphic design; food packaging. I saw these Lindt chocolate bars in the supermarket and loved the packaging for them. They feauture typography which looks hand drawn which is something I like to include in a lot of my own work. I think including hand drawn type and illustrations on food packaging gives the impression that a lot of thought and care has gone in to making the product and it's not just something that's been cheaply produced. Lindt are known for their high quality chocolate and this packaging fits in perfectly with their brand. I also like how each of the flavours has it's own colour to differentiate between them all. Having black as the background colour also gives the impression it's a luxurious product as expensive food products tend to have darker colours while the cheaper ones tend to be packaged in white.